Market Opportunity

The digital shift in automotive retail is accelerating.

Traditional dealerships are losing connection with the modern buyer. 80% of the journey happens online, yet the tools to capture intent remain static forms. TestDrive AI captures the conversation.

Target Audience Millennial & Gen-Z buyers who prefer chat interfaces over phone calls. 64% of this demographic prefers text-based communication.
Revenue Model $45 per qualified appointment lead, $299/mo SaaS subscription for dealers, plus manufacturer data licensing.

Projected Market Growth

+142% YoY
$2.1M
2023
$5.4M
2024
$12.8M
2025

US

Primary Market

18M+

Annual Buyers

The Old Way vs. The AI Way

Feature Traditional Forms TestDrive AI
Lead Qualification Manual phone follow-up Instant automated scoring
Response Time 2-24 Hours < 200 Milliseconds
Data Points Collected 3 (Name, Email, Phone) 50+ (Budget, Trade-in, Preference)
User Experience Static, Boring Interactive, Personalized